With the internet, we now have access to what some may say is too much information, and not all true all of the time. In fact, some people believe that most of what you read online is the figment of someone’s imagination (not this of course) and that it just gets re-worked and passed around enough for people to believe it’s true.
You have to take this into consideration when looking at review sites as well. Some, like Yelp, have become nothing more than a sounding board for the discontented, while others are used by bona fide individuals who sincerely wish to help others by offering their opinion of a product or service that they have personally tried. Most people don’t go out of their way often to praise something without a reward, so when you read a positive review about a product, most of the time it is the real deal.
When looking for a site that is going to give you insight into a product or service, find one that has other benefits as well. These are the types of sites that attract real users, and not just people holding some sort of grudge. For example, when we wrote about beard balms and beard oils, we did not just go to Amazon, we went to an actual site that offered solid beard grooming tips and other useful information about beards and mustaches. This is the type of site that is luring in actual beard growers who offer real insight into products like beard balm and electronic beard trimmers.
Are People Paid to Post Good Reviews?
That is a great question. Yes, there are some unscrupulous companies that pay people to write a review, but this happens mostly on sites where the product is being offered for sale, like on Amazon. With other types of sites, there is no really good reason to go to the trouble, unless the product has a long list of bad reviews that people are taking notice of. But you have to know that if 20 people are saying that a health bar tastes like dog food, and then out of nowhere, one person rates it a five and likens it to a filet mignon some money exchanged hands.
We strive for honesty in our reviews and seek out sites that do the same. Our intent is to inform and educate so that people are able to make the right decision about everyday purchases. Review sites are a great tool to use, so long as there are still people out there who are not abusing the system.